“You cannot see how the dots connect looking forward. You can only see how they connect when you look back.” – Steve Jobs
When we started Platoon 22 our first event was going to be Rally in the Vally in 2015 in Cumberland. We had intentioned to hold a 2-day rally and had booked a sick lineup. We had never attempted to do something like this before, and as such, a lot of unexpected things came up along the way.
Our main act fell through three separate times, with three different bands. By the time the third act fell through, we had realized that we wouldn’t have enough time to promote it to make it a success. Still, to this day one, the hardest calls I ever made was to cancel that event after we’d told the world we were going to put it on.
But it was the right call.
We ended up holding two great Rally’s after that and looked to transition from simply an awareness effort to funding research into suicide. After further consideration of the associated price tag, the fact that similar research was being done, and that the application of said research would likely not be applied for years if ever, we realized that wasn’t the best path either.
The entire time we worked on these other endeavors the way forward slowly materialized on its own. Between me going and talking guns out vets hands at midnight, and Jennifer Farrar helping them navigate the VA by making proper connections, we realized what our mission would be — to bring all these services under one roof.
Everything I have ever been involved with has evolved from its first incarnation.
Soldierfit HQ started as a Bootcamp in a field; then it went to subleasing locations in gyms, then it went to large facilities, now moving forward it’s focused on smaller locations, concentrated only on Bootcamp, and working on launching an online training program in 2020.
Platoon began as awareness and has evolved to focus on transitional assistance and case management.
Both orgs have had setbacks and failures. I have had to eat crow on several occasions.
But that is the part of the journey. No one wants to hear a story about how it all went right off the bat. We want to listen to the story of trials and tribulations: heartache and tears. Then, finally, the glory of success.
If you are experiencing setbacks and failures, remember right now you’re writing the meat of your story.
When you are trying to do something amazing, don’t give in when it looks like all hope is lost. If you hold out just a little longer, I promise you the big win is right around the bend.
